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Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
 
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Art of the brand

2nd book: 1994  

 
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Second book: “Art of the Brand” in English is Sengupta’s second book published by Rupa in India in 1994.
This book describes the 10 commandments a brand should follow in liberalized society, particularly in India. This book is about end customer sensitivity and how a brand can succeed in a heterogeneous country like India. Lots of ideas emerged from this book about his social to business life experience in his first 21 years in France.

He has later used these ideas from the book to transform organizations in India, such as repositioning Wipro with - "Applying Thought," changing Britannia‘s strategy to be - "Eat healthy, Think Better," creating Tiger, their mass glucose biscuits, changing Vam Organics to Jubilant Organosys to changing Berger to Lewis Berger.

The theory he applied was that brand management is an art where you require a sense of art, a deep knowledge of human society, an understanding of the company you work for and sustaining a quality of execution.
 
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48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
 
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
 
 
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
 
 
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
 
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
 
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  Shombit Sengupta  
   
   
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
  Strategic Pokes:
Sage,
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
 
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
 
  Events:  
 
   
  Previous Events  
 
Face-to-Face with Shombit Sengupta
 
Odisha State Launch of “Strategic Pokes”
 
Bangalore Launch of “Strategic Pokes”
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Mumbai Launch of “Strategic Pokes”
 
Book signing event of “Strategic Pokes”