Divider
 
Shombit Books

My books are from my experience in society, business and art

My books are from my experience in society, business and art
 
Search:
Home Facebook LinkedIn
 
  Divider  
 
Strategic Pokes

4th book: 2014  

 
Divider
 
Fourth book: “Strategic Pokes” is the second book of the jalebi trilogy.
It is about the flip side of the jalebi - its shape is never predictable; but business has to be unsurprising. How can India, being the world‘s most complex and heterogeneous society, find a pattern to get out of the irregular, negative aspects of the jalebi?

Strategic Pokes is about all the unconstructive areas that business houses in India have to cope with. The book rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customers value.

It has examples of how the West is obsessed with embedding the "quality spark" in products and services, which enables them to deftly handle their business and successfully take it around the world.

The book reveals how Indian business entangles itself in the jalebi‘s uneven character, and then with disruptive insights, it looks for a jalebi pattern to exit this maze.
 
 
Testimonials from eminent personalities who spoke at the launch of Shombit Sengupta's book Strategic Pokes
 
   
Giorgio De Roni Dr Giorgio De Roni,
CEO, GoAir

"Shombit has very surprisingly used the Jalebi’s mischievous connotation of being not so straight to illustrate the indirect detours business houses have to take to arrive at their selling point"... Read more
---------------------------------------------------------------------------------------------------
   
Jacques Vincent Jacques Vincent,
Director & former Vice Chairman of Groupe Danone

"I went through different stages in reading Strategic Pokes; it challenged me, made me feel enthusiastic, bitter, seduced, moved, but never indifferent"... Read more
---------------------------------------------------------------------------------------------------
   
Harsh Mariwala Harsh Mariwala,
Chairman & MD, Marico Limited

"Shombit has very beautifully synthesized perspectives from management, history, travels & the creative arts in his book Strategic Pokes. I believe this book will be very relevant to the Indian manager and valuable to India’s business literature"... Read more
---------------------------------------------------------------------------------------------------
   
Subroto Bagchi Subroto Bagchi,
Author & Chairman, MindTree Ltd.

"Shombit’s mind is primal; he is a rainforest thinker. This book is an invitation to you to step into his mind and explore its synaptic charges. Raw, fresh, original. He does not intellectualize, he gives you authenticity"... Read more
---------------------------------------------------------------------------------------------------
   
Prince Augustin Prince Augustin,
EVP - Group Human Capital & Leadership Development, M&M

"The book responds to today’s generation that’s always short on time and patience. Each of the book’s 5 major chapters reveals several disruptive pokes on different business subjects"... Read more
---------------------------------------------------------------------------------------------------
   
S Raghunath S Raghunath,
Author, Dean & Professor Corporate Strategy & Policy of IIM Bangalore

"With a fine blend of live examples and a set of practical templates, Shombit makes a compelling case for placing deep customer sensitivty and insight at the centre of the strategy execution dialogue of the Indian industry "... Read more
---------------------------------------------------------------------------------------------------
   
R Gopalakrishnan R Gopalakrishnan,
Executive Director, Tata Sons

"Shombit has provided yet another delightful read. What sounds profound in normal business talk is explained with utter simplicity by a top class professional"... Read more
---------------------------------------------------------------------------------------------------
   
Abhijit Bhaduri Abhijit Bhaduri,
Author & Chief Learning Officer, Wipro Ltd.

"Strategic Pokes is all about the different elements that Shombit had experienced in his work as a designer and a management consultant. Boiled down in this book is his over 35 years of experience and expertise gathered working in 5 continents"... Read more
---------------------------------------------------------------------------------------------------
   
Vivek Mehra Vivek Mehra,
Managing Director & CEO, Sage Publications

"Strategic Pokes rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customers value"... Read more
---------------------------------------------------------------------------------------------------
   
Sonia Kumar Sonia Kumar,
Senior VP Finance & Operations, Sage Publications

"Strategic Pokes the business jalebi is all about the unconstructive areas that business houses in Indian have to cope with"... Read more
---------------------------------------------------------------------------------------------------
 
Dr Giorgio De Roni   Jacques Vincent
Dr Giorgio De Roni,
CEO, GoAir, sharing his views on the book Strategic Pokes at KIIT University, Bhubaneswar
  Jacques Vincent,
Director & former Vice Chairman of Groupe Danone, at the launch of
the book Strategic Pokes
 
Harsh Mariwala   Subroto Bagchi
Harsh Mariwala,
Chairman & MD, Marico Limited, at the launch of
the book Strategic Pokes
in Mumbai
  Subroto Bagchi,
Author & Chairman, MindTree Ltd., at the launch of the book Strategic Pokes in Bangalore
 
Prince Augustin   S Raghunath
Prince Augustin, EVP - Group Human Capital & Leadership Development, M&M, at the launch of the book Strategic Pokes in Mumbai   S Raghunath,
Author, Dean & Professor, Corporate Strategy & Policy, IIM Bangalore, at the launch of the book Strategic Pokes in Bangalore
 
R Gopalakrishnan   Abhijit Bhaduri
R Gopalakrishnan,
Executive Director, Tata Sons, at the launch of the book Strategic Pokes in Mumbai
  Abhijit Bhaduri, Author & Chief Learning Officer, Wipro Ltd., at the launch of the book Strategic Pokes in Bangalore
 
Vivek Mehra   Sonia Kumar
Vivek Mehra,
Managing Director & CEO, Sage Publications, at the launch of the book Strategic Pokes in Mumbai
  Sonia Kumar, Senior VP Finance & Operations, Sage Publications, at the launch of the book Strategic Pokes in Bangalore
 
New-Delhi-World-Book-Fair-logo
Delhi World Book Fair 2014 Author’s corner
New-Delhi-World-Book-Fair-logo
Kolkata International Book Fair 2014
 
 
Divider
 
48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
 
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
 
 
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
 
 
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
 
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
 
Divider
 
  Shombit Sengupta  
   
   
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
  Strategic Pokes:
Sage,
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
 
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
 
  Events:  
 
   
  Previous Events  
 
Face-to-Face with Shombit Sengupta
 
Odisha State Launch of “Strategic Pokes”
 
Bangalore Launch of “Strategic Pokes”
Divider
Mumbai Launch of “Strategic Pokes”
 
Book signing event of “Strategic Pokes”