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Shombit Books

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News releases:
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March 27, 2014 - The Hindu Business Line
Look for the art in your business
by Editor
 
Fashion as we know it today originated from European monarchy’s obsession with visual art. Royalty patronised art and desired distinction from their subjects...
 
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March 27, 2014 - ORIENT PUBLICATION
Disruptive Solutions for Pokes in Business
by Editor
 
Unpredictable twists and turns that get in the way of doing business are pokes that find a disruptive solution in Shombit Sengupta’s Strategic Pokes – the Business Jalebi. This new book was launched by Jacques Vincent, Board Director and former Vice Chairman...
 
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March 27, 2014 - BizWire Express
Launch of Strategic Pokes - The Business Jalebi
by Sage Publications (BusinessWireIndia)
 
Unpredictable twists and turns that get in the way of doing business are pokes that find a disruptive solution in Shombit Sengupta’s Strategic Pokes – the Business Jalebi. This new book was launched by Jacques Vincent Board Director and former Vice Chairman...
 
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March 24, 2014 - THEBANGALOREMETRO
Disentangling Pokes in Business
by Editor
 
Business that gets jabbed by competition, confronts inconveniences, stoppers and umpteen challenges is now provided a disruptive solution by Shombit Sengupta’s Strategic Pokes – the Business Jalebi. This new book was launched in Bangalore today by Jacques Vincent...
 
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March 06, 2014 - The Statesman
Global business served jalebi style in book
by Statesman News Service
 
Comparing the jalebi sweetmeat’s unpredictable twists and turns to the predicament of global business is Strategic Pokes ~ the Business Jalebi, the new book of Shombit Sengupta that was released by Mr Giorgio De Roni, CEO, GoAir, at KIIT University, here yesterday...
 
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March 05, 2014 - The Pioneer
SENGUPTA’S ‘BUSINESS JALEBI’ RELEASED AT KIIT
by PNS | BHUBANESWAR
 
“Shombit has very surprisingly used Jalebi’s mischievous connotation of being not so straight to illustrate the indirect detours business houses have to take to arrive at their selling point,” said De Roni releasing the book...
 
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October 01, 2011 - Forbes India Magazine
Artist Shombit Sengupta's Insights On Branding
by Subroto Bagchi
 
A brand must feel like a 30-year-old, irrespective of whether it is about beverages or banking If you need to understand the Zap Generation, you need to first know your own child at home...
 
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September 19, 2007 - Businessgyan
Jalebi Management
by Editor
 
Bringing the very Indian jalebi that is consumed and enjoyed by our masses to the rarefied world of global business is in itself a message. An important addition to the literature of management as a discipline, this pioneering book starts by provoking readers into opening their minds to the immense possibilities...
 
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August 05, 2007 - The Times of India
Now, lessons on jalebi management
by PTI
 
Can the mouth-watering jalebi orchestrate global business? The uniform taste of the sweetmeat from its central form to its irregular extremities is worth imitating for any organisation's smooth functioning, says a
new book...
 
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August 05, 2007 - Outlook Business
Getting the twists and whorls straight
by Editor
 
Where does Jalebi, the Indian answer to an American pretzel, stand vis-a-vis caviar and smoked salmon in the smorgasbord of high-end delicacies? Get the author of Jalebi Management on the subject, and he will deploy his salesman's instincts to hard sell you the idea that it ranks up there with...
 
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August 02, 2007 - Boldsky
Review: Jalebi Management
by Editor
 
From his early childhood in a divided Bengal refugee colony until today - as a relatively successful international management strategy consultant Shombit Sengupta has passed through great upheavals in his lifetime. He left India in 1973 for Paris with meager in his pockets when he was just 19 years...
 
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July 12, 2007 - The Hindu
Simple as jalebi!
by Editor
 
Learn management the sweet way. Managing things is very much like a jalebi. This is what the title of Shombit Sengupta’s book “Jalebi Management” symbolises. Released recently by Sheila Dikshit, Chief Minister of Delhi, the book equates the complexities of business and its management to the shape of a jalebi....
 
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July 09, 2007 - Business Wire India
Azim Premji launches Jalebi Management in Bangalore
by Editor
 
Mr Azim Premji, Chairman, Wipro Corporation, released international business strategy consultant Shombit Sengupta's Jalebi Management in Bangalore today. Written from the consumer's perspective, this management book and social commentary can connect to readers across the world, both in...
 
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July 08, 2007 - Deccan Herald
Premji launches Jalebi Management
DH News Service, Bangalore
 
Wipro Chairman Azim Premji, on Saturday, released international business strategy consultant Shombit Senguptas book Jalebi Management... Wipro Chairman Azim Premji, on Saturday, released international business strategy consultant Shombit Sengupta’s book Jalebi Management...
 
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July 06, 2007 - Indian Express
Food for Thought
by Suhel Seth
 
Shombit sengupta is a Bengali who has adapted to his adopted country, France, much like a Bengali takes to fish. But it is the curiously titled Jalebi Management that unravels the tubular structure, as Sen (this is what they call him in Europe, he tells us) says, of life in the world of management...
 
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July 02, 2007 - The Hindu Business Line
A dose of discomfort
by D. Murali
 
No organisation, like no individual, or no jalebi, is like another, declares Shombit Sengupta in Jalebi Management from Response ( www.sagepublications.com). Jalebi, for starters, is a common Indian sweet that adorns the cover page of the book...
 
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48 hours to leave France
  Art of the brand  
  Jalebi Management  
  Strategic Pokes  
Corrugated Slices
1st book: 1991
48 hours to leave France
in French Publisher: Michelle Lafont, Paris
 
2nd book: 1994
Art of the brand,
The 10 commandments of strategic design Publisher: Rupa, India
 
 
3rd book: 2007
First book of Jalebi Trilogy: Jalebi Management, All stakeholders can enjoy a bite Publisher: Sage Publications, USA
 
 
4th book: 2014
Second book of Jalebi Trilogy: Strategic Pokes, The Business Jalebi Publisher: Sage Publications, USA
 
5th book: 2015
Third book of Jalebi Trilogy: Corrugated Slices, The Social Jalebi Publisher: Sage Publications, USA
 
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  Shombit Sengupta  
   
   
  Available online:  
  Corrugated Slices:
Sage, Infibeam, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
  Strategic Pokes:
Sage,
Infibeam, Flipkart, Crossword, Bookadda, Amazon India, Amazon UK, Amazon US
 
  Jalebi Management:
Sage, Flipkart, Crossword, Bookadda,
Amazon India, Amazon UK, Amazon US
 
 
  Events:  
 
   
  Previous Events  
 
Face-to-Face with Shombit Sengupta
 
Odisha State Launch of “Strategic Pokes”
 
Bangalore Launch of “Strategic Pokes”
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Mumbai Launch of “Strategic Pokes”
 
Book signing event of “Strategic Pokes”